Fewer apps. One place to grow your store.
Thousands of Shopify apps each do one small job: a size chart here, a countdown timer there. Each one adds its own code and its own dashboard. Fudge builds those features into your theme, runs the audits, and shows the numbers before and after each change.
5-day free trial · Built for Shopify
Apps on Nordhem Living - Page builder app Now built in
- Quiz app Now built in
- Popup app Now built in
- Bundle app Now built in
- Free shipping bar app Now built in
- Countdown timer app Now built in
- Size chart app Now built in
- And dozens more
Used by 3,100+ Shopify stores, from solo founders to teams at established brands
Rated 4.9 on the Shopify App Store
What Fudge replaces
Fudge builds what shoppers see as native parts of your theme. Before you switch, check what else each app does, like storing data or sending emails.
- Page builders Apps people use: PageFly, GemPages, Replo, Shogun Landing pages built as native theme sections. Landing pages Compare apps
- Product quiz apps Apps people use: Octane AI, RevenueHunt Quizzes matched to your catalog, built into your theme. Quizzes Compare apps
- Popup and signup form apps Apps people use: Privy, Justuno, OptiMonk Popups and forms in your theme, connected to Klaviyo, which still sends your emails. Popups & forms
- Bundle and discount apps Apps people use: Fast Bundle, Bundler, Kaching Bundles Offers on Shopify’s own discounts, with bundle blocks in your theme. Discounts & bundles Compare apps
- Cart upsell widgets Apps people use: Frequently-bought-together and cart upsell apps Upsells and complete-the-look blocks in your cart and product pages. Merchandising
- Single-purpose storefront widgets Apps people use: Free shipping bars, countdown timers, size charts, trust badges, announcement bars Each one built as a small section in your theme. Storefront
- AI blog and content writers Apps people use: AI content generator apps Articles planned around search demand and drafted in your blog. Blog posts Compare apps
- Audit and checker apps Apps people use: SEO checkers, accessibility scanners, speed test apps SEO, accessibility, speed and conversion audits whenever you ask, with the fixes drafted in your theme. SEO Compare apps
What Fudge doesn’t replace
Some apps run a service outside your theme. Keep them, and Fudge works alongside them.
- Product reviews Collecting and moderating reviews needs a reviews app. Fudge can place and style the reviews on your pages.
- Email and SMS marketing Keep Klaviyo or your email tool. Fudge connects to it and builds the forms that feed it.
- Subscriptions Recurring billing needs a subscriptions app. Fudge can build the pages that sell them.
- Shipping and returns Operations apps stay. Fudge shows the delivery and returns details shoppers look for.
- Checkout and payments Checkout belongs to Shopify and your payment apps. Fudge works on everything before it.
How to switch
One app at a time, with nothing changing for shoppers until you publish.
- 01 Ask Fudge to rebuild it Name the app and the page or widget. Fudge rebuilds it as part of your theme.
- 02 Compare the drafts Preview the new version next to the old one before anything changes for shoppers.
- 03 Check it, then remove the app Publish the new version and check that forms, tracking and integrations still work. Export anything the app stored, like subscribers or settings, then uninstall it and let Fudge remove its leftover code.
Rebuild our PageFly landing page for the Oslo sofa as native sections, then tell me which app code I can remove.
Done. The page is rebuilt as a draft in your theme. Once you uninstall PageFly, three of its snippets can go too. I’ve drafted that clean-up for you to review.
What merchants say
Best app that I have on Shopify currently. It has allowed me to get rid of numerous design and upsell apps, saving me hundreds of dollars. Support is excellent as well. This is the app that I use on a daily basis and is a gamechanger.
Fudge has given us the ability to replace many app widgets and app tools, with a result that is so much faster and more streamlined. The AI is outstanding at explaining how a widget works, with documentation I can build into an executive report to present in our leadership meetings.
Why built-in beats bolted-on
What changes when a feature lives in your theme instead of an app.
Less code on every page
Apps often load their scripts on every page. Built-in features load only where they’re used.
Looks like your store
Everything uses your theme’s fonts, colors and spacing.
Measured in one place
Fudge tracks what each page, quiz and offer does, instead of a dashboard per app.
No lock-in
What Fudge builds is part of your theme, so it keeps working if you ever uninstall Fudge.
And dozens of smaller apps
Some of the smaller apps Fudge builds into your theme instead. Each one links to a real example, with the prompt to ask for it.
Product pages
Cart
Navigation and browsing
Trust and urgency
Marketing and forms
Audits
SEO and content
And anything else in your theme
If it lives in your theme, like a section, a page, a widget or a piece of logic, describe it and Fudge builds it as a draft.
Browse all 140+ examplesQuestions we often get
Will a built-in version be as good as a specialist app?
For what shoppers see on the page, usually yes, and it matches your theme. Specialist apps still matter where they run a service of their own, like collecting reviews, sending emails or billing subscriptions. Keep those, and Fudge works alongside them.
What happens to the pages I built with a page builder?
Fudge can rebuild them as native theme sections, so they keep working after you uninstall the page builder.
Does Fudge move my app’s settings and data?
Fudge rebuilds what shoppers see and carries over content like page text, images and quiz questions. Data an app keeps on its own servers, such as subscribers or reviews, stays with that app, so export it before you uninstall.
What happens when I update my theme?
What Fudge builds lives in your theme’s code. When you move to a new theme version, Fudge can carry its sections and changes across as a draft for you to check.
Can Fudge remove leftover app code?
Yes. Uninstalled apps often leave code in your theme. Fudge can find it and draft a clean-up for you to approve.
Can Fudge build something that isn’t on this page?
Very likely. If it lives in your theme, like a section, a page, a widget or a piece of logic, describe it and Fudge builds it as a draft. If it needs its own servers, like collecting reviews or billing subscriptions, keep that app.
Does Fudge work with Klaviyo?
Yes. Ask Fudge to connect Klaviyo, and its popups and forms send sign-ups straight to your lists.
Keep improving your store, without doing it all yourself
In your trial, see the opportunities Fudge finds in your store, and review its first drafts with your team.
5-day free trial · No credit card needed · Help from our team on every plan