How to Create a Collection Page in Shopify (2026)

Key takeaways

• Collections are Shopify’s way of grouping products — they live at /collections/slug and display a product grid.
• You can create manual collections (you pick the products) or automated collections (products added by rules like tag, price, or vendor).
• The layout and design of a collection page is controlled by your theme’s collection template, customisable in the Theme Editor.
• Adding a banner, custom text, or non-standard layout to a collection page requires Theme Editor customisation or code.

To create a collection page in Shopify, go to Products → Collections → Create collection, add a title, choose manual or automated, add products or rules and save. The page goes live at /collections/your-handle.

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What is the purpose of a collection page on Shopify?

A collection page shows a filtered group of products from your catalogue. It serves two purposes:

For customers — a browsable, filterable list of products relevant to what they’re looking for.

For SEO — collection pages rank for category-level searches like “men’s running shoes” or “natural skincare”. They’re often more valuable for SEO than individual product pages because they capture broader intent.

How to create a collection in Shopify — step by step

Step 1. Go to your Shopify Admin → Products → Collections.

Step 2. Click Create collection.

Step 3. Add a title (this becomes the H1 and influences the URL slug) and an optional description.

Step 4. Choose your collection type:

• Manual — you add and remove products yourself
• Automated — products are added automatically based on rules (product tag, price, vendor, etc.)

Step 5. If manual: scroll down to Products and add products from your catalogue.

If automated: set your conditions. For example, “Product tag is equal to sale” — every product tagged “sale” will automatically appear.

Step 6. Add a collection image (optional) — this often appears as the banner image at the top of the collection page.

Step 7. Complete the SEO section — customise the URL handle, page title, and meta description.

Step 8. Click Save.

Your collection is now live at yourstore.com/collections/your-slug.

To change its banner, grid and filters next, see how to customize a collection page in Shopify.

What is the difference between pages and collections in Shopify?

Pages (Online Store → Pages) are static content — About, FAQ, size guides, campaign pages. They don’t contain products automatically.

Collections (Products → Collections) are dynamic product groupings. They always display a product grid. They can be automated or manual.

The practical rule: if you’re grouping products for customers to browse, use a collection. If you’re creating informational content, use a page.

Collections are also how AI shopping agents make sense of your catalog. The free Shopify catalog data audit checks whether your categories and product taxonomy are legible to them.

Why can’t I create a collection on Shopify?

If you’re unable to create a collection, check:

• Permissions — if you’re a staff account, your permissions may restrict collection management. Ask the store owner to check your access level under Settings → Users and permissions.
• App conflicts — rarely, a third-party app may affect the Collections section. Try in a different browser or incognito mode.

How to add a collection to your navigation

Creating a collection doesn’t automatically add it to your site menu.

Step 1. Go to Online Store → Navigation.

Step 2. Click on your main menu (usually “Main menu”).

Step 3. Click Add menu item.

Step 4. Enter the label and search for your collection in the Link field.

Step 5. Save menu.

For more on menu items, see how to add a new menu item in Shopify.

How to customise the layout of a collection page

The default collection page shows a product grid with a filter sidebar. To customise it:

Go to Online Store → Themes → Customize → navigate to a collection page.

From the Theme Editor you can:

• Add a banner image or text at the top of the collection
• Adjust the number of columns in the product grid
• Show/hide filters and sorting options
• Add additional content sections below the grid

For a more custom layout — a collection page with editorial content, a hero image, brand story, or custom section above the product grid — you can describe it to Fudge, the AI operator for Shopify stores, and its store editor builds it directly in your theme as a draft you preview before publishing. Once the collection is live, Fudge can also keep it in order, re-sorting it by sales, margin or stock on a schedule you choose.

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