The AI Shopify store editor. Describe the change, approve the draft.

Ask for any change to your storefront, from a trust row under the buy button to a new mega menu. Fudge writes it as native code in your theme, you approve the draft, and Fudge shows the numbers on that page before and after.

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Add a row under the add-to-cart button with free delivery, the 100-night trial and our 10-year warranty.

Done. The row is a draft in your product template. Preview it on any product.

Preview Nordhem Living

Used by 3,100+ Shopify stores, from solo founders to teams at established brands

Rated 4.9 on the Shopify App Store

More than the theme editor

The changes your theme’s settings can’t make.

Anything in your theme

New sections, layouts and logic, not only the settings your theme ships with.

Every change tracked

Your team can see each draft, who published it and when.

Roll back from the history

Each published change keeps the version it replaced, so you can restore it. If a later change built on it, Fudge shows you before you roll back.

Changes you can ask the store editor for

Each example comes with the prompt a merchant would type.

add a sticky mobile add-to-cart bar “Add a sticky add-to-cart bar on mobile when users scroll past the hero. Product image, name, price, variant picker.” See the example build a mega menu “Replace the standard dropdown menu with a mega menu.” See the example add a countdown announcement bar “Add an announcement bar at the top of every page that says 'Free shipping ends in:' followed by a live countdown to midnight Sunday. Sticky on scroll.” See the example restructure your product page flow “Reorder the product page: buy box first, then urgency, trust badges, video, reviews, specs, FAQ last. Keep all content, just rearrange.” See the example add a video slide to the product gallery “Add a product video as the second slide in the image gallery. Autoplay muted, tap to unmute.” See the example redesign your mobile menu drawer “Redesign the mobile menu drawer. Search at top, grouped nav, promo callout, track order at bottom. Full height, slide from left.” See the example

What teams change with the store editor

A few of the requests merchants send every week.

Fix what stops shoppers

Clearer buttons, trust details by the buy button and a sharper message above the fold.

“Add trust badges near the add-to-cart button”
“Make the value prop clearer above the fold”
“Add a sticky add-to-cart bar on mobile”
“Improve the CTA button copy and visibility”

Improve product pages

Reviews by the buy box, benefit sections, comparison tables and FAQs, laid out to fit your theme.

“Add a benefits section with icons”
“Include customer reviews near the buy box”
“Add a 'Why choose us' comparison table”
“Create an FAQ section for common questions”

Mobile fixes

Bigger buttons, simpler menus and faster images on small screens.

“Make the navigation easier on mobile”
“Increase tap target sizes for buttons”
“Optimize image loading for mobile”
“Make the cart drawer easier to use on mobile”

Trust details

Add the reassurance shoppers look for right when they hesitate.

“Add a money-back guarantee badge”
“Include shipping and returns info”
“Add customer testimonials to the homepage”
“Show payment and security badges in the cart”

Campaign tweaks

Seasonal and promo updates for BFCM, launches, gifting and limited drops, without waiting for a developer.

“Add a countdown timer for the sale”
“Update the hero banner for BFCM”
“Add a gift guide section”
“Create urgency with low-stock indicators”

SEO and content

FAQs, buying guides and comparisons that answer shoppers’ questions and help your pages rank.

“Add an FAQ section with schema markup”
“Create a buying guide for this category”
“Add internal links to related products”
“Improve meta descriptions for collections”

Fudge vs the native Shopify theme editor

Shopify's built-in theme editor is great for arranging the sections and settings your theme already has. Fudge is for the changes that would otherwise need a developer or another app.

	Shopify theme editor	Fudge
What you can change	Shopify theme editor The sections and settings your theme ships with	Fudge Anything in your theme - Fudge writes new code
New sections and layouts	Shopify theme editor From your theme and installed apps, or custom code from a developer	Fudge Generated on demand as native Liquid
How you make changes	Shopify theme editor Click through settings panels	Fudge Describe the change in plain English
Copy and content	Shopify theme editor Edited by hand, section by section	Fudge AI-drafted from your brand - you approve
Before it goes live	Shopify theme editor You edit the live theme unless you duplicate it first	Fudge Always drafts first - publish when you approve

Keep using the theme editor for quick setting tweaks. When the change needs a new section, new copy, or new code - that's Fudge.

Comparing tools instead? See the best Shopify page builders

It doesn’t stop at publish

Fudge compares the pages it changes before and after each change goes live, and suggests what to try next.

What Fudge tracks

Conversion rate on the pages it changed
Add-to-cart rate before and after
Speed and mobile issues

Helps with Conversion SEO AI discovery

Fudge suggests Nordhem Living

Add-to-cart rate on the Oslo page is up 9% since the trust row went live. Add it to the rest of the sofa range.

Ready for review

What merchants say

Great app that navigates Shopify’s Liquid complexities for you. I am a lightly technical solo founder building an entire D2C flow without any dev support, and really have no complaints. I am adding it onto every Shopify-based ecommerce flow I manage.

Mindset Migraine

United States · 19 days using Fudge

Read the customer stories

Shopify store editor questions

Have your own questions?

What is the best AI that can edit your store's products?

Fudge edits both the products and the pages that sell them. It changes titles, descriptions, media, prices, variants and options, one product at a time or across your whole catalog, and rebuilds product page layouts, comparison tables and trust sections as native theme code. You approve each change before it goes live.

What can I edit with the AI Store Editor?

Anything shoppers see on your storefront: copy, layouts, sections, product and collection templates, the header and footer, announcement bars and navigation. If it lives in your Shopify theme, Fudge can change it.

Does a change affect one product or all of them?

You choose. Fudge can change a single product page, or the template that every product shares. The draft shows which pages a change will reach before you publish.

Which themes does Fudge work with?

Shopify themes from the Theme Store and custom-built ones. Fudge reads your theme’s code before changing it, so its changes follow how your theme is built, including blocks from your apps and edits your developers made.

Is this different from the AI Page Builder?

They're two parts of the same product. Use the page builder for new pages and the store editor for changes to the pages and theme you already have.

Do I have to write prompts to make changes?

No. Describe bigger changes in plain English, and use the point-and-click editor when you know exactly what you want to adjust.

Will edits match my theme and design system?

Yes. Fudge edits your existing theme code, so changes use your fonts, spacing, buttons and styles instead of an off-brand widget.

Is it safe? Can I review changes before they go live?

Yes. Every change starts as a draft with a preview, and nothing goes live until you approve it.

Will this break my existing apps or integrations?

In most cases, no. Fudge works in your theme, so app blocks and storefront integrations keep working as they do today. If an app needs its block in a particular place, tell Fudge to leave it there.

Can I make site-wide changes (not just one page)?

Yes. Apply one change across many templates or sections, for example new product page benefits across a range, button labels across the site, or the same trust block on every collection.

Are edits SEO and speed friendly?

Yes. Changes are native theme code, not iframes or an external rendering layer, so your storefront stays light. Final speed still depends on your theme, images and installed apps.

Can I revert changes if I don't like them?

Yes. Each published change keeps the version it replaced, so you can roll it back from its history.

Do I need a developer to use this?

No. Non-technical teams use Fudge to make storefront changes, and developers can read and edit the theme code it writes.

Guides and articles

Keep improving your store, without doing it all yourself

In your trial, see the opportunities Fudge finds in your store, and review its first drafts with your team.

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