The Shopify store builder
that does the work.
Describe your store. Fudge designs and builds it in your Shopify theme. You review and publish.
$25/month while you get started · 7-day free trial
From idea to live store, step by step
Tell Fudge what you are starting
One message is enough. Fudge plans the whole store from it.
- Brand and visual direction
- Homepage design
- Product pages
- Navigation and essentials
It designs your brand
Fudge chooses colors, type, and a direction that fits what you sell. It does not start from a theme preset.
Fudge builds your homepage
It writes real theme code for sections built around your products and copy.
Fudge writes your product descriptions and store pages
Product descriptions, collections, and the essentials every store needs.
Ask for changes in plain English
Fudge edits, you approve. Nothing goes live without you.
Publish when you are proud of it
Everything lives in a draft theme until you hit publish.
Keep growing with Fudge
After launch, Fudge can improve product pages, build campaigns, add new collections, and more.
Free AI Shopify store builder
See three designs for your store, free.
Get a name, logo, palette, typography, and three homepage designs in about five minutes. Bring the finished brand kit into Fudge later.
The Launch plan
$25/month
A special offer for stores making under $2,000 in the previous 30 days.
7 days free
Build and preview your entire store before you pay anything.
Monthly after the trial
Then $25 per month. It renews monthly until you cancel or switch plans.
2× usage to start
Start with twice the regular monthly usage, shared across your trial and first paid month, so you have room to build the complete store.
Move up as you grow
Once your store passes $2,000 over 30 days, move to Basic or higher.
What merchants say
Great app that navigates Shopify’s Liquid complexities for you. I am a lightly technical solo founder building an entire D2C flow without any dev support, and really have no complaints. I am adding it onto every Shopify-based ecommerce flow I manage.
What a remarkable development. Thanks to this app we genuinely no longer need an external IT person or programmer. Fantastic.
Store builder questions
How is this different from Shopify’s own AI store setup?
How much does it cost to have a Shopify store built?
Do I need to hire a Shopify designer?
I don’t have a Shopify store yet. Can I still use Fudge?
Will my store look like every other Shopify store?
What happens to my store if I stop using Fudge?
Website builders vs Fudge
Is Fudge a Shopify website builder?
Yes. A website builder gives you a canvas and leaves you to design the site yourself, block by block. With Fudge, you describe the store and it does the design work. It writes the theme code for your homepage, product pages, collections, and navigation, then gives you everything to review before it goes live.
Fudge builds directly in Shopify. Its work is native Shopify theme code in your own theme, so you keep your store's speed, checkout, apps, and SEO. There is no separate page-builder runtime to remove later. If you uninstall Fudge, your store stays exactly as you published it.
A drag-and-drop builder suits you if you want to move blocks around yourself. If you want the store finished, describing what you sell is quicker than designing it, and you still end up with a store you would put your name on.
Designed around what you sell
Fudge chooses colors, typography, and layout for your products and brand. You do not have to redecorate a theme preset.
Native Shopify theme code
Liquid, CSS, and JavaScript in your own theme. Nothing is locked behind an app that has to keep running.
Every essential page included
Homepage, product and collection pages, navigation, and the supporting pages your store needs.
Describe your store. See it built.
Seven days free, then $25 a month while you are getting started.