Run a CRO audit. Prioritized fixes ranked by impact.
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Run a CRO audit on my store. Check header & navigation, hero section, featured categories, featured products, social proof, FAQ, and footer against best practices. Surface a prioritized list ranked by impact.
- Audits header, hero, categories, products, trust, FAQ, footer.
- 140 checkpoints grounded in conversion research.
- Each issue gets a priority based on reach and effort.
- Wins ranked by impact ÷ effort.
What you're trying to do
CRO audits done well find dozens of small wins that compound. The hard part is knowing which 140 things to check, and which to prioritize. Fudge encodes the checklist, runs it against your store, and gives you an ordered work list. Fudge can draft most of the fixes with the next prompt.
Things to watch out for
- Checklist breadth: the audit covers every homepage section, from header to footer. For drop-off between pages, run a conversion funnel audit.
- Priority: Fudge ranks each finding by how many shoppers it affects and how much work the fix takes.
- Fixes: Fudge can draft most fixes with a follow-up prompt, for you to preview and publish.
- Ongoing: run it again each quarter to catch new issues as the store evolves.
How Fudge does it
Fudge runs the audit on your live store without changing anything, and ranks what it finds by impact. Ask it to fix an item and it drafts the change in your theme for you to preview and publish.
What a 140-point CRO audit actually finds
Most CRO audits are surface-level: hero is too long, CTA isn’t prominent, checkout has too many fields. Useful, but they skip whole sections and miss mobile-specific failures. A 140-point audit runs through every section of the homepage systematically, ranks by impact, and gives you the prioritized list of what to fix first.
When to run this audit
Run the CRO audit if your conversion rate has plateaued, dropped, or never been audited rigorously. Especially worth doing before high-stakes campaigns (BFCM, product launches) when small conversion lifts translate to meaningful revenue lifts.
The audit takes time but the payoff is durable. A list of 30 prioritized fixes — even if you ship 10 — moves the needle meaningfully.
What makes a great audit
- 140 checkpoints across all conversion surfaces — header, hero, featured categories, products, social proof, FAQ, footer. Comprehensive, not selective.
- Priority on every finding — ranked by how many shoppers it affects and how much work the fix takes, so you know what to ship first.
- Mobile vs. desktop scoring — most stores have hidden mobile-specific failures that don’t surface in desktop audits.
- Actionable fix descriptions — not “improve hero” but “rewrite hero subhead to clarify the offer; reduce CTA padding by 4px; add benefits-bar below.”
- Drafted fixes — for findings Fudge can change in your theme, drafted with a follow-up prompt for you to preview.
Common mistakes to avoid
The biggest mistake is auditing without prioritizing. A list of 80 findings without impact rankings means you ship the easy ones (low impact) instead of the hard ones (high impact). Always start with the highest-impact items.
The second mistake is auditing without tracking. Run the audit, ship the fixes, then compare conversion rate before and after each fix. Without the loop, you don’t know what worked.
Pair this with a conversion funnel audit and mobile UX audit, three complementary audits covering different layers of the conversion stack. All three are part of Fudge’s conversion rate optimization work.