Add an exit-intent popup — [X%] off first order for email. Show once per visitor per [N] days.
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Add an exit-intent popup that fires when the user moves their cursor toward the browser's close button (desktop) or scrolls quickly back up (mobile). Offer 10% off first order in exchange for email. Show once per visitor per 7 days.
- Fires on exit intent — not on a timer, and not while someone scrolls down to read.
- 10% discount code generated per subscriber.
- Suppression: shown once per visitor per 7 days.
- Mobile uses a quick scroll back up, or a return from another tab.
What you're trying to do
Most exit-intent popups are annoying because they fire too aggressively. Done right (one careful prompt, a meaningful offer, easy to dismiss), they turn some would-leave visitors into subscribers. Sign-ups go to your Klaviyo list, and Fudge tracks who signs up and what they buy.
Things to watch out for
- Frequency: once per 7 days at most. More than that and you're nagging.
- Mobile detection: desktop exit intent doesn't translate; Fudge uses a quick scroll back up or a return from another tab.
- Easy dismiss: a large X, the Esc key and a click outside all close it.
- Cart-aware: Fudge skips the popup when the cart has items, because those shoppers aren't really leaving.
How Fudge does it
Fudge duplicates your live theme into a draft, edits the relevant template (product page or cart) with the changes your prompt requires, and tests against your real product data. Everything starts in draft — preview on any product or in the cart, tweak any detail, and publish when you're ready. Your live store stays untouched.
When exit-intent popups capture bouncing traffic
Most shoppers leave without buying. An exit-intent popup — fires when the cursor moves toward the close button on desktop, or a quick scroll back up on mobile — offers 10% off for email and captures meaningful list growth from otherwise-lost traffic.
When this is worth building
Build exit-intent if you run paid traffic to acquire customers. Skip if your traffic is exclusively converting (rare).
What makes one great
- Real exit-intent detection — cursor toward close on desktop, a quick scroll back up on mobile.
- 10% off first order in exchange for email — clear value.
- Frequency cap — once per visitor per 7 days. Avoids fatigue.
- Brand-styled — feels intentional, not generic Privy.
Pair this with welcome offer page and newsletter footer block. Fudge builds popups with its popup builder; for the manual route, see the exit-intent popup guide.