Fudge can add a floating WhatsApp chat chip

Quick design wins
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Customer Communication

Add a floating WhatsApp chat chip to your Shopify store: a pulsing button in the corner that opens WhatsApp with a message including the page URL.

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Add a floating WhatsApp chat chip. Pre-filled message includes the current page URL.
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Add a floating WhatsApp chip in the bottom-right corner with a pulse animation. When clicked, open WhatsApp with a pre-filled message that includes the current page URL.

Pattern
[Element] + [Placement scope] + [Triggers] + [Style direction] — Fudge fills in the rest (brand voice, fonts, photography, shipping, schema) from your store.
You say
Fudge fills in automatically
WhatsApp chat chip
Component type
Pre-filled message with page URL
Click behavior
AUTO
Bottom-right corner placement
AUTO
Pulse animation
AUTO
Styling matching your brand
Key takeaways
  • Pulsing chip in the corner; opens WhatsApp pre-filled with the page URL.
  • Mobile opens the app, desktop opens WhatsApp Web — handled transparently.
  • Per-region number routing (e.g. different number for EU vs US).
  • Fires GA4 click events; scopes off pages where Intercom or Crisp is visible.

What you're trying to do

On stores selling considered purchases — furniture, B2B, wellness — a real human conversation closes more deals than any email automation. A WhatsApp chip is the lowest-friction way to start one, and pre-filling the page URL means you know which product they're asking about.

Things to watch out for

  • Number formatting: Fudge expects a full international format (e.g. +1 415...).
  • Pre-filled message: the page URL is added to the message automatically; you can also pre-fill the message body.
  • Mobile vs desktop: on mobile, the chip opens the WhatsApp app; on desktop, WhatsApp Web.
  • Conflict with existing chat tools: Fudge can hide the chip on pages where Intercom or Crisp is already visible.
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How Fudge does it

Fudge duplicates your live theme into a draft, builds the section as an editable Shopify section with the placement and behavior your prompt requires, and wires it to your real product data and brand styling. Everything starts in draft — preview on your store, tweak via the Theme Editor, and publish only when you're ready. Your live store stays untouched.

When a floating WhatsApp chip lifts support

For brands serving regions where WhatsApp is the dominant messaging app (LatAm, MENA, parts of SEA, India), a floating WhatsApp chip provides higher-engagement support than email or web chat. Lower friction, higher response, better customer experience.

When this is worth building

Build the WhatsApp chip if you serve regions where WhatsApp is the primary messaging channel. Skip for US-only stores where SMS or email work better.

What makes one great

  • Bottom-right corner with subtle pulse animation — attention without distraction.
  • Pre-filled message with current page URL — gives support context.
  • Tap to open WhatsApp directly — no friction.
  • Brand-styled — matches your existing UI.

Pair this with exit intent email popup for international stores. Fudge builds the chip with its store editor.

Common questions

Can I track clicks?
Yes. Fudge fires a custom event ('whatsapp_click') to GA4 or another analytics tool you have connected.
Can I hide it on certain pages?
Yes. You can exclude it by template (for example, account pages) or by URL pattern.
Does it support multiple numbers (e.g. by region)?
Yes. Give Fudge a number for each market, and the chip uses the one that matches the shopper's market.
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