Fudge can add custom product labels

Quick design wins
•
Promotions

Add tag-based labels (Bestseller, New, Limited) to every Shopify product card, in your brand colors and in one consistent corner.

Try this prompt

Add product labels: "Bestseller" for tagged products, "New" for recent, "Limited" for low stock. Brand colors.

Want more control? See the expanded prompt ›

Add product labels to every card across the site. Tag-based: 'Bestseller' on products tagged `bestseller`, 'New' on products created in the last 30 days, 'Limited' on products with stock under 20. Top-left corner, brand colors.

Pattern
[Element] + [Trigger] + [Visibility rules] + [Style direction] — Fudge fills in the rest (brand voice, fonts, photography, shipping, schema) from your store.
You say
Fudge fills in automatically
Bestseller, New, Limited
Label types and logic
Brand colors
Styling direction
AUTO
Tag-based logic from your product data
AUTO
"New" = created in last 30 days from your catalog
AUTO
"Limited" = stock under 20 from your inventory
AUTO
Top-left corner placement
AUTO
Applied across the entire site
Key takeaways
  • Driven by tags, sales data, or inventory rules — not manual.
  • Multiple label types with display priority.
  • Brand-colored, small, never overwhelming.
  • Works on collection cards, search, recommendations.

What you're trying to do

Labels turn anonymous SKUs into stories. 'Bestseller' triggers FOMO, 'New' rewards regulars, 'Limited' adds urgency. Done well, they don't add visual noise — they help shoppers make decisions faster.

Things to watch out for

  • Label inflation: too many labels = no labels. Fudge enforces max 1 per product.
  • Priority: when multiple apply, Fudge uses a configurable priority (Bestseller > Limited > New).
  • Color clash: Fudge picks colors that contrast with your product imagery.
  • Mobile: labels scale down to stay readable on small cards.
Want this built for you? Fudge does it in minutes.
Try this in Fudge

How Fudge does it

Fudge duplicates your live theme into a draft, builds the section as an editable Shopify section with the placement and behavior your prompt requires, and wires it to your real product data and brand styling. Everything starts in draft — preview on your store, tweak via the Theme Editor, and publish only when you're ready. Your live store stays untouched.

Why product labels help on collection grids

Tagged labels (“Bestseller,” “New,” “Limited”) on product cards help shoppers spot what’s new, popular or running out. The pattern works because labels add information density without visual noise; shoppers self-select based on signal.

When this is worth building

Build product labels for any catalog with meaningful product variation across bestsellers / newness / inventory. Skip for uniform catalogs where all products are similar.

What makes one great

  • Tag-based logic — labels driven by actual product state (bestseller tag, recent creation, low stock).
  • Brand colors, top-left corner — consistent placement.
  • Labels limited to 1 per card — multiple labels create visual noise.
  • Mobile labels scale down — readable but not dominant.

Pair this with best sellers showcase grid and variant-aware stock urgency. Fudge builds labels as part of its merchandising work; for the manual route, see how to add product badges in Shopify.

Common questions

Can I create my own label types?
Yes. Describe the rule in plain language, for example 'show Trending on products with more than 50 sales last week', and Fudge writes it.
Does this work on the PDP too?
Yes. Labels can also show as larger badges in the image area of the product page.
What about translation?
Label text uses your theme's translations, so each language shows its own wording. Fudge can draft the text for each language you publish in.

Try Fudge free

Install the Shopify app and run this exact prompt in under a minute.