Key takeaways
- Shopify integrated ChatGPT into customer conversations - AI can now handle common support queries directly.
- Sidekick added voice interactions, so merchants can manage tasks by speaking rather than typing.
- Shopify Email added dynamic product sections that fill in your best sellers or newest products at send time.
- Unit pricing is now available to merchants in every region, not only where the law requires it.
September 2025 brought Shopify updates to AI customer support, email marketing and the developer platform. The headline changes were ChatGPT answering customer conversations in Shopify Inbox and voice input for Sidekick.
AI & Sidekick
ChatGPT integration for customer conversations.
Shopify merchants can now connect ChatGPT to handle incoming customer conversations. The integration works with Shopify Inbox and lets AI answer common questions - order status, returns, product details - before routing complex cases to a human. For merchants managing high support volume, this reduces response time without adding headcount.
Sidekick voice interactions.
Sidekick now accepts voice input. Merchants can speak commands and questions rather than typing - useful when you’re reviewing inventory on a tablet, moving around a warehouse, or just prefer talking to typing. Voice support covers the same range of tasks as text: pulling reports, creating discounts, getting store insights.
For more on what Sidekick can do, see How to Use Shopify Sidekick.
Marketing & Email
Dynamic product sections in Shopify Email.
From September 25, Shopify Email supports dynamic product sections in campaigns and automations. The section fills itself with your best sellers or newest products when the email is sent, not when it was built. For merchants with frequently changing ranges or limited stock, the products shown reflect the store at send time rather than a days-old selection.
Pricing
Unit pricing available globally.
Unit pricing (price per ounce, per gram, per meter, etc.) is now available to merchants in all regions. Previously it was limited to markets where it’s legally required. This is useful for any merchant selling products where unit price helps customers compare options.
Developer Platform
New Shopify developer hub.
Shopify launched a redesigned developer hub with consolidated documentation, better navigation, and improved search. The previous documentation was spread across multiple properties. The new hub brings it together.
New metafield type: article_reference (API 2025-10).
The upcoming API version 2025-10 adds a new metafield type: article_reference. This lets merchants link metafields directly to blog articles - useful for building content-driven product pages, connecting products to how-to guides, or linking to editorial content from collection pages.
POS & Retail
HID and USB scanner support for iOS.
Shopify POS on iOS now supports HID and USB barcode scanners. Previously iOS POS relied on Bluetooth scanners or the camera. Adding wired and HID scanner support expands hardware compatibility for retailers who already have wired scanner setups.
FAQ
Can ChatGPT answer customer messages in Shopify Inbox?
Yes. Since September 2025, merchants can connect ChatGPT to Shopify Inbox so it answers common questions such as order status, returns and product details. Complex cases are routed to a human.
Can you talk to Shopify Sidekick by voice?
Yes. Sidekick has accepted voice input since September 2025. Voice covers the same tasks as typed prompts, such as pulling reports, creating discounts and getting store insights.
What are dynamic product sections in Shopify Email?
They are email sections that fill themselves with your best sellers or newest products at the moment the email is sent. Shopify added them to email campaigns and automations on September 25, 2025.
Is unit pricing available in every country on Shopify?
Yes. Since September 2025, unit pricing (price per ounce, gram, meter and so on) is available to merchants in all regions. Before that it was limited to markets where it is legally required.
Does Shopify POS on iOS support USB barcode scanners?
Yes. Since September 2025, Shopify POS on iOS supports HID and USB barcode scanners. Before that, iOS POS relied on Bluetooth scanners or the device camera.
