Audit my email flows. Find drop-off points and the 3 highest-impact fixes per flow.
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Audit my Klaviyo flows from the exports I've pasted in. Check welcome series, abandoned cart, post-purchase, and win-back. Surface drop-off points, subject line performance, and the 3 highest-impact fixes per flow.
- Audits welcome / abandoned cart / post-purchase / win-back.
- Identifies drop-off points and underperforming emails.
- Subject line performance analysis.
- Ranked fixes per flow.
What you're trying to do
Email flows run in the background for months, so small gaps add up: a welcome series that stops too early, or an abandoned cart flow with a single reminder. An audit finds the gaps.
Things to watch out for
- Data: export the flow reports from your email platform, or paste them in.
- Significance: Fudge waits for enough data before recommending changes.
- List hygiene: Fudge flags inactive subscriber problems that hurt deliverability.
How Fudge does it
Fudge reviews the flows you export or paste in from your email platform, and ranks what it finds by impact. For each fix it drafts the new copy or flow step for you to add in your email tool. Fudge doesn't send email or change your flows itself.
What an email funnel audit actually surfaces
Email is one of the highest-margin channels for most stores, but many under-invest in the flow audits that maintain it. The audit examines welcome series, abandoned cart, post-purchase, and win-back — surfaces drop-off points, subject line performance, and the 3 highest-impact fixes per flow.
When to run this audit
Run the email audit if your email flow performance has plateaued, dropped, or never been rigorously assessed. Especially worth doing before any major email investment (new flows, segmentation overhaul).
The audit is also the right starting point for stores that have lots of automation but don’t know what’s actually performing.
What makes a great audit
- Per-flow drop-off detection — which step in each flow is losing the most opens / clicks / conversions.
- Subject line performance — winners and losers by open rate, with categorization.
- 3 highest-impact fixes per flow — actionable and ranked by impact.
- Segmentation analysis — flows performing well overall might be failing on specific segments.
- Cross-flow interactions — abandoned cart performance affected by welcome series timing.
- Consent basics — unsubscribe links and double opt-in where required, flagged for you to confirm.
Common mistakes to avoid
The biggest mistake is auditing flows in isolation. Welcome series performance interacts with abandoned cart timing; post-purchase timing affects win-back relevance. Look at the system, not just the flows.
The second mistake is fixing without testing. Email changes are high-leverage but also high-risk. Test changes with your email platform’s A/B testing before rolling them out.
Pair this with ROAS optimization and content calendar planner — three tools for the full marketing-performance stack.