Migrate from Instant to Fudge AI

Key takeaways

• Instant migrations skew LP-heavy, because Instant’s audience is paid-traffic teams (often coming from a Figma-to-page workflow).
• Instant already writes native theme code, so its pages survive uninstall and page speed is not the reason to move. Teams migrate for the section caps on every Instant tier and to run landing pages from the same app as the rest of their store work.
• The sequence is the same as other Shopify page-builder migrations: inventory, share each URL with Fudge, rebuild on a dev theme, test, publish to live (same URL), uninstall. No new slugs, no redirects.
• Track conversion rate on each migrated LP closely - paid-traffic LPs are the highest-stakes pages in most catalogues. Fudge compares visits, conversion rate, and purchases on each page before and after the change.
• Don’t migrate active high-spend campaigns first. Start with a medium-priority LP to validate the cycle.

To migrate from Instant to Fudge AI, rebuild each Instant page in Fudge on a development theme, publish it at the same URL, and uninstall Instant once every page is moved. Instant is a capable LP builder with a strong Figma-to-page workflow, and like Fudge it writes native Liquid into your theme. Teams move for other reasons: every Instant tier caps theme sections (10 on Starter, 20 on Pro, 50 on Business), plans climb from $39 to $249 a month, and Fudge handles SEO, quizzes, bundles and popups from the same app.

Why you can trust us

We have worked in the Shopify ecosystem for more than four years and have completed dozens of landing-page migrations across Instant, Replo, PageFly, GemPages, and homegrown builders. We build Fudge, the AI operator for Shopify stores, with a 4.9 rating on the Shopify App Store. Landing pages for paid traffic are one of the things it builds natively in a store’s theme, with its page builder.

The sequence

Same as any page-builder migration, with a few Instant-specific notes.

Step 1: Inventory every live Instant page

In particular, identify:

• Pages with active ad spend (most important to migrate cleanly)
• Pages with high organic traffic (next priority)
• Test variants you can deprecate (Instant experiments that didn’t win - retire them)
• Pages that haven’t been touched in 6+ months (consider archiving instead of migrating)

Record URL, monthly traffic, ad-platform usage, and last edit. Save the inventory in a shared sheet.

Step 2: Build a non-critical page first

Don’t start with your top-ROAS LP. Pick a medium-traffic, low-stakes Instant page and run the full cycle: share the URL with Fudge, test on dev theme, publish to live, monitor.

This gives you the muscle memory for the high-stakes migrations later.

Step 3: Rebuild in Fudge

Paste the live Instant page URL into Fudge. It reads the existing page and regenerates it as native Liquid + CSS + HTML on an unpublished dev theme at the same URL. Iterate with prompts.

An Instant-specific note: Instant pages are often built from Figma designs and tend toward pixel-precise layouts. When rebuilding, take the chance to switch to flow-based, mobile-first layout. The result often loads lighter, without the Figma-to-page tooling overhead.

Step 4: Test

Lighthouse Mobile. Add-to-cart through to checkout. Pixel events (Meta, GA4, TikTok, X). Slow-4G simulation.

For paid-traffic LPs especially, confirm UTM handling and ad-platform tracking continue to fire correctly on the dev theme preview. Because the live URL doesn’t change after publish, no ad creative needs to be updated.

Step 5: Publish to live, watch

Publish the dev theme. The URL is unchanged: the Fudge version now serves the slug instead of the Instant page. No 301 redirects, no ad-creative updates, no new analytics entries.

Watch ROAS and conversion rate in the ad platform for 24-48 hours. If anything looks off, investigate before rolling out further migrations.

Step 6: Repeat for the backlog

In priority order. Don’t try to migrate everything in one sprint.

Step 7: Uninstall Instant

After every page is migrated, 14+ days of live analytics confirm no regression, and the theme is clean of leftover Instant sections and assets.

A note on Figma-built pages

Instant’s Figma plugin is one of its defining features. If your team is shipping LPs from Figma designs today, plan the workflow change deliberately:

• Most Figma layouts translate cleanly to Fudge prompts (“hero with this headline, three-up benefits below, founder quote section, FAQ accordion”)
• The pixel-precise positioning common in Figma-to-page workflows often over-specifies the design. A flow-based rebuild is usually faster to build and often loads lighter.
• For LPs that really do need exact Figma fidelity, Fudge can scaffold a custom theme section that your developer fills in from the Figma export.

If you test page variants, see our guide to A/B testing Shopify product pages.

Why this migration is worth doing for an LP-heavy store

Three wins:

1. No section caps. Instant limits theme sections by tier. Fudge plans are priced by credits, so a page gets as many sections as it needs.
2. Prompt-driven changes. Describe the page or the edit and Fudge drafts it in your theme for you to preview and approve, instead of reworking the layout by hand.
3. One app for more than LPs. Fudge is the AI operator for Shopify stores. It flags campaigns that send shoppers to pages that don’t match the ad, reports visits by ad campaign from Google Analytics, suggests which page to build next, and also handles SEO, quizzes, bundles, and popups.

For other migrations, see our guides to moving from PageFly, GemPages and Replo.

FAQ

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