Key takeaways
- Rebuild your homepage from the Theme Editor: Online Store > Themes > Customize > Homepage.
- Add, remove, and reorder sections using the left sidebar.
- A high-converting homepage structure: hero, social proof, featured products, brand story, testimonials.
- For custom section types your theme doesn’t include, use Fudge.
To rebuild your Shopify homepage, open Online Store > Themes > Customize, remove the sections you don’t want, and add new ones in this order: hero, social proof, featured collections, brand story, testimonials, email signup. A good homepage tells new visitors within seconds whether the brand is for them.
Why you can trust us
We’ve worked on homepage optimisation for hundreds of Shopify brands across many categories. We also build Fudge, the AI operator for Shopify stores, with a 4.9 rating on the Shopify App Store.
How to update your Shopify homepage
Step 1. From your Shopify Admin, go to Online Store > Themes.
Step 2. On your current theme, click Customize.
Step 3. The Theme Editor opens. Make sure the page selector at the top shows Home page. If not, click it and select Home page.
Step 4. You’ll see your current homepage sections listed in the left sidebar. This is your starting point.
Removing sections you don’t want
Step 1. In the left sidebar, click the section you want to remove.
Step 2. In the section settings panel, scroll to the bottom and click Remove section (or the trash icon).
Step 3. Confirm removal.
You can remove all existing sections and start fresh, or keep the ones you want to keep and modify them.
Adding new sections
Step 1. In the left sidebar, click Add section (usually at the bottom of the section list).
Step 2. Browse your theme’s section library. Common homepage sections:
- Image banner / Hero - full-width header with image, headline, and CTA button
- Rich text - text-focused section for brand messaging or announcements
- Featured collection - shows products from a specific collection
- Featured product - showcases a single hero product with buy options
- Multicolumn - side-by-side columns, good for brand pillars or features
- Testimonials / Reviews - customer quotes or star rating grid
- Image with text - photo on one side, copy on the other
- Video - embedded video section
- Email signup - newsletter capture
A homepage section order that converts
A common structure:
1. Hero / Image banner Immediately shows who you are and what you sell. Include a headline, sub-headline, and one CTA button. Don’t try to say everything here - just hook the right person.
2. Social proof bar A strip showing press logos, review stats (“4.8 stars from 2,000+ customers”), or certifications. Placed immediately after the hero, it fast-tracks trust.
3. Featured collection or categories 3-4 category tiles or featured products. Helps new visitors find what they’re looking for fast.
4. Brand story / Image with text 2-3 sentences on who made this and why. A founder photo or product origin image here builds connection.
5. Testimonials 3-6 real customer reviews. Positioned after the product selection to reinforce purchase decisions.
6. Email capture or offer Newsletter signup with an incentive (10% off, free guide). Converts non-buyers into future leads.
How do I reset the whole Shopify homepage?
You have two options:
Option A - Start fresh on a copy. Duplicate the theme, delete the homepage sections on the copy, rebuild, then publish it.
Option B - Switch to a fresh theme. Go to Online Store > Themes > Explore free themes. Install a new theme and customise it. Your old theme is preserved as an unpublished version.
Starting fresh on the same theme preserves all your other page templates. Switching themes means rebuilding those pages too.
When to use Fudge for your homepage
The Theme Editor limits you to your theme’s built-in section types. If you need:
- A custom hero with a video background and overlay text
- An interactive quiz or product finder embedded on the homepage (see Shopify product recommendation quiz)
- A countdown timer for a launch or sale
- A custom testimonial carousel
- Any layout that isn’t in your theme’s section library
…then Fudge, the AI operator for Shopify stores, is the path. Describe what you want and Fudge generates it as native Liquid code in your theme, as a draft you preview before it replaces anything.
Example: “Add a three-step ‘How it works’ section to the homepage with numbered icons, a short headline, and a one-sentence description for each step. Place it between the featured collection and testimonials sections.”
If you’re rebuilding because the homepage isn’t selling, start one step earlier: ask Fudge to review the current page. It lists what may be holding shoppers back and drafts the fixes, and after you publish it shows the homepage’s conversion rate before and after.
To rearrange the sections you keep, see how to reorder sections on a Shopify page.
Mobile and speed considerations
Every section you add adds page weight. Check your homepage on mobile before publishing - Shopify’s Theme Editor has a mobile preview toggle.
A few common issues:
- Hero images that look great on desktop are often poorly cropped on mobile - use separate mobile/desktop image settings if your theme offers them
- Too many sections slow page load, which hurts bounce rates and SEO
- Autoplay videos need a poster image for mobile, where autoplay is often blocked
FAQ
How long should a Shopify homepage be?
Long enough to answer "Is this brand for me?" and "What should I buy?" — typically 6–10 sections. Under 5 feels thin; over 12 dilutes the message and slows page load. Top-of-fold should hook the right audience; the rest reinforces and routes them to specific collections or products.
Should I A/B test homepage versions in Shopify?
For high-traffic stores, yes. The homepage drives a meaningful share of sessions and small CTR/conversion lifts compound. Use a testing tool like Convert or VWO. For low-traffic stores under ~5,000 sessions/month, A/B testing rarely produces statistically significant results.
How many sections is too many on a Shopify homepage?
Past 12 sections, you start losing more to scroll fatigue and slow load than you gain from additional content. Audit ruthlessly: each section should have a clear job (introduce, sell, prove, convert) and earn its place. If you want to rebuild the homepage rather than incrementally trim sections, describe the new structure to Fudge and it generates the page sections from your description.
Should the homepage feature all my products or curated selection?
Curated. Featured collection sections work better than "All Products" grids because they signal editorial intent — "these are the products to look at right now." For stores with under 30 SKUs, showing all is fine; for larger catalogs, curation is the only option that doesn't overwhelm.
Will rebuilding the homepage hurt my SEO?
Generally no. The homepage URL stays the same, and Google's understanding of your brand is anchored to the URL, not specific content. Risk is highest if you remove keyword-rich text that was helping the homepage rank — in that case, preserve key phrases and headings while restructuring layout.
