Add a "Shop by occasion" section to the homepage. [N] tiles linking to tag-based collections — [your occasions, e.g., for travel, for gifting, under $30].
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Add a 'Shop by occasion' section to the homepage. 6 tiles: For Travel, For Gifting, For Post-Workout, For Sensitive Skin, For Date Night, Under $30. Each tile links to a tag-based collection.
- 6 tiles, each pointing to a tag-filtered collection.
- Use-case framing helps undecided browsers choose.
- Tile imagery, copy, and product count fully editable.
- Mobile collapses cleanly to a 2-column scroll.
What you're trying to do
Some shoppers know what category they want; others know the occasion but not the product. Occasion tiles meet them where they are — 'For Travel' is more useful than 'Skincare' for a busy parent two days before vacation.
Things to watch out for
- Tag hygiene: Fudge can audit your tags and suggest cleanups.
- Tile count: 6 is the sweet spot. 4 feels light; 8 feels noisy. Fudge enforces 4–8.
- Empty tiles: occasions with no tagged products are hidden.
- Tag-vs-collection: Fudge uses tag-filtered URLs by default but can map to existing collections.
How Fudge does it
Fudge duplicates your live theme into a draft, builds the section as an editable Shopify section with the placement and behavior your prompt requires, and wires it to your real product data and brand styling. Everything starts in draft — preview on your store, tweak via the Theme Editor, and publish only when you're ready. Your live store stays untouched.
Why “Shop by Occasion” tiles route shoppers fast
Occasion-based browsing matches how shoppers think — “I need something for date night,” “I need a gift for a hostess,” “I need something for travel.” A row of occasion tiles routes those shoppers into curated tagged collections.
When this is worth building
Build occasion tiles if your catalog spans multiple use cases. Skip for single-occasion categories.
What makes one great
- 6 occasion tiles — broad coverage, not paralysis.
- Tag-based collection links — collections auto-update as you tag new products.
- Lifestyle imagery per tile — sets the occasion mood.
- Hover lift animation: shows each tile is clickable.
Pair this with featured categories grid and gift guide by occasion.
Fudge builds this as part of its merchandising work.