Plan a launch for our [product name]. Target date: [date]. Pre-launch, launch day, and 30-day post-launch checklist.
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Plan a launch for our new hydrating mask, target launch date August 1. Include the pre-launch waitlist sequence, launch day site + email + ad readiness, and the 30-day post-launch optimization checklist.
- 3 phases: pre-launch / launch day / post-launch.
- Every asset itemized with owner and deadline.
- Timeline reverse-calculated from launch date.
- Post-launch checks dated against the numbers to watch.
What you're trying to do
Many product launches fall short because something small was forgotten. A complete checklist built from your products, channels and launch date closes the gap between the launch you imagined and the launch you ship.
Things to watch out for
- Asset count: Fudge errs on completeness; you can mark items skip if you don't need them.
- Timeline: starting 6 weeks before launch is standard; it can compress to 3 if needed.
- Owner assignment: Fudge prompts you for owners so nothing falls between cracks.
- Post-launch: most teams forget this; the checklist dates each follow-up so it gets done.
How Fudge does it
Fudge analyzes your store data, recent traffic and orders, and brand context, then delivers the plan as a structured report. No theme changes — pure strategy. Each recommendation comes with the exact prompt to ship it as a follow-up if you want to act on it.
What a real product launch checklist covers
Most product launches fail at the boring step — the pre-launch waitlist that didn’t fill, the launch-day site readiness gap, the post-launch optimization that didn’t happen. The checklist breaks the launch into three phases: pre-launch (build the list), launch day (site + email + ad ready), and 30-day post-launch (optimize and iterate).
When this is worth doing
Run the checklist for any meaningful product launch — hero SKU, new collection, line extension. Skip for incremental product additions where the launch is invisible to most shoppers.
What makes a great checklist
- Calibrated to your launch date — every step dated, every dependency identified.
- Pre-launch waitlist sequence — 4 weeks of email + countdown + early access.
- Launch day readiness — site changes, email blast, ad creative, paid traffic, organic posts.
- 30-day post-launch checklist — daily / weekly tasks for the first month.
- Phase-specific KPIs — what success looks like at each stage.
Common mistakes to avoid
The biggest mistake is the no-pre-launch launch. Launches with a waitlist usually start stronger than surprise launches. Build the list first.
The second mistake is launching and walking away. The first 30 days post-launch are when optimizations move the needle most.
Pair this with coming-soon waitlist page and new collection launch page — three tools for systematic launches.
When you’re ready to build, Fudge makes the launch and waitlist pages with its page builder.