Create an alternate homepage for [event/campaign week]. Sale hero and countdown, early-access for email subscribers. Swap in [start date], swap back [end date].
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Create an alternate homepage for Black Friday week. Same layout structure but with BFCM hero, countdown timer, sale-product features instead of new arrivals, and an early-access strip for email subscribers. Schedule to swap in Nov 25 and swap back Dec 2.
- Alternate homepage scheduled to swap during events.
- Auto-revert at event end.
- Subscriber early-access strip integrated.
- Original homepage preserved and restored.
What you're trying to do
Your homepage gets the most traffic in the year during BFCM, Birthday Sale, and major launches. Serving the same evergreen homepage during a sale wastes the moment. A scheduled variation puts the event front-and-center for the days that matter, then reverts.
Things to watch out for
- Scheduling: Fudge uses your store's timezone for the swap dates.
- Auto-revert: the original homepage returns when the event ends.
- Subscriber early access: through a private link in your email, or for logged-in customers tagged as subscribers.
- SEO: the homepage URL stays the same; only what it shows changes between the dates.
How Fudge does it
Fudge duplicates your live theme into a draft, builds the section as an editable Shopify section with the placement and behavior your prompt requires, and wires it to your real product data and brand styling. Everything starts in draft — preview on your store, tweak via the Theme Editor, and publish only when you're ready. Your live store stays untouched.
When alternate homepages for big moments make sense
For BFCM week, Mother’s Day weekend, or other high-stakes moments, an alternate homepage with campaign-specific hero, countdown, and curated products makes the moment clearer than a sale banner overlaid on the default homepage. The full hero swap signals “this is the moment.”
When this is worth building
Build the alternate homepage for moments where you’ll run sustained paid traffic. Skip for moments that get a single email blast.
What makes one great
- Same layout structure as default — preserves familiarity.
- Campaign-specific hero + countdown — sets the moment.
- Sale products instead of new arrivals — feeds the campaign intent.
- Early-access strip for email subscribers — rewards loyalty.
- Scheduled swap dates — approved once, then the swap and the switch back follow the dates.
Pair this with campaign-specific collection template for full campaign infrastructure. Fudge builds both with its store editor.