Build a Boxing Day sale page. Angle: "Spend your gift card." Focus on clearance pricing on last-chance items.
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Build a Boxing Day page: post-holiday red-and-cream theme, hero with "Spend your gift card" angle, inventory clearance grid with deeper discounts, and bestseller-favorites for the gift-card cohort.
- Targets the gift-card cohort with explicit framing.
- Inventory clearance for slow-moving SKUs.
- Bestsellers alongside clearance for first-time gift card customers.
- Continues from Christmas campaign with shared theme.
Sections this page should include
- Post-holiday hero with 'spend your gift card' angle
- Inventory clearance grid with deeper discounts
- Bestseller picks for gift-card shoppers
- Free shipping threshold
- Trust signals + customer reviews
- FAQ for gift cards, returns, shipping
What you're trying to do
Boxing Day is when gift card recipients spend. Most stores treat it as a generic sale; the high-converting move is explicit framing ('spend your gift card', 'first purchase with us'). Combined with inventory clearance, it does double duty: revenue + warehouse cleanup.
Things to watch out for
- Gift card cohort: new shoppers, not your regulars; Fudge highlights bestsellers, not insider products.
- Clearance: Fudge can flag SKUs that should be liquidated.
- Cross-border: Boxing Day is big in the UK, Canada and Australia, less so in the US.
- Continuation: it leads naturally into a New Year sale.
How Fudge does it
Fudge duplicates your live theme into a draft, builds a custom page template with the sections and logic your prompt requires, and populates it with your real products, pricing, and brand styling. Everything starts in draft — you preview before publishing, tweak any section, and your live store stays untouched until you're ready.
Building a Boxing Day sale page that captures post-holiday spend
Boxing Day is huge in the UK, Canada, and Australia — less so in the US, but still meaningful for any brand selling internationally. The shopper mode is distinct from BFCM: gift cards in hand, post-holiday relaxation, less rushed, looking for deeper discounts on remaining inventory. A landing page built for this mode works better than a flat clearance banner.
When this page is worth building
Build the Boxing Day page if you ship to UK / Canada / AU / NZ markets. Skip the holiday framing for US-only stores — those shoppers don’t recognize Boxing Day as a moment, and a generic “year-end sale” works better.
Boxing Day pages also work well as the natural roll-on from Christmas: bounced shoppers from Christmas Day come back, gift recipients return things and look for replacements, gift cards get spent. The page bridges the post-holiday week.
What makes one great
- ‘Spend your gift card’ hero angle — this is the dominant shopper mode. Lead with it.
- Deeper discounts than BFCM/Christmas — Boxing Day shoppers expect better deals than the rush. 30–50% off on clearance.
- Bestseller picks for gift-card shoppers — gift-card holders convert better on bestsellers than discounted slow-movers.
- Inventory-aware grid — pull from your actual remaining inventory. Out-of-stock items should be hidden, not shown with apologetic messaging.
Common mistakes to avoid
The biggest mistake is treating Boxing Day as just BFCM Round 2. Shoppers are in a different mode (relaxed, post-holiday), and the same urgent creative reads as exhausting. Calm the urgency, lean into the “spend your gift card” hook.
The second mistake is geo-blindness. If you serve global markets, Boxing Day means different things in different countries. Run different regional variations (or use geo-IP to swap the messaging) rather than one US-default page.
Pair this with a New Year sale page; the two together cover the full post-holiday week. Fudge builds both with its page builder.