Key takeaways
- Collection page customisation happens in the Theme Editor — navigate to any collection page to edit its layout.
- You can add a banner, description, and additional content sections above and below the product grid.
- Filters, sorting, and grid column count are all adjustable in the Theme Editor on most modern themes.
- For a fully unique layout on a specific collection, create a custom collection template.
Your collection pages are often the highest-traffic pages on your store. A well-designed collection page makes it easy for customers to browse, filter, and find what they want — which directly affects conversion rate.
Why you can trust us
Jacques has 15+ years of Shopify development experience. We’ve worked with hundreds of merchants on collection page optimisation, and we built Fudge — an AI storefront editor with a 5.0 rating on the Shopify App Store.
How to access collection page settings in Shopify
Step 1. Go to Online Store → Themes → Customize.
Step 2. At the top of the editor, click the page type selector and choose Collections → Default collection (or navigate to a specific collection URL while the editor is open).
Step 3. The left sidebar shows the sections and settings for your collection template.
What you can customise on a Shopify collection page
Collection header
Most themes show the collection title and optionally an image and description at the top of the page. In the Theme Editor, click the collection header section to update:
- Banner image — set a hero image for this collection
- Description — the collection description you entered in the Admin appears here
- Text overlay — some themes let you control the title position and text colour over the image
Product grid settings
Click the Product grid or Main collection section to adjust:
- Products per row — typically 2–4 on desktop
- Image ratio — square, portrait, or landscape (keep this consistent with your product photo format)
- Show/hide — quick add buttons, product badges, vendor name, sale price
Filters and sorting
Under Filter and sort settings, toggle:
- Show sort — lets customers sort by price, best selling, newest, etc.
- Show filters — faceted filtering by tag, price range, availability
- Filter layout — horizontal bar vs vertical sidebar
How to add a banner to a Shopify collection page
Option 1 — Use the collection image. Set a collection image in Products → Collections → your collection → Collection image. Most themes display this as the banner automatically.
Option 2 — Theme Editor section. Some themes have a dedicated “Collection banner” section you can customise per collection.
Option 3 — Custom header section. If your theme doesn’t support per-collection banners natively, a developer or Fudge can add a section that reads the collection image or a custom metafield.
How to add custom text to a Shopify collection page
The collection description (entered in Products → Collections → your collection) renders on the page. This is the simplest way to add unique text to a collection.
For richer content — paragraphs, styled callouts, or sections below the product grid — add content sections via the Theme Editor. Most themes let you add rich text, image-with-text, or feature blocks below the product grid.
How to create a custom layout for a specific collection
By default, all collections share the same template. To give one collection a unique layout:
Step 1. In the Theme Editor, navigate to a collection page.
Step 2. At the top of the editor, click the template name → Create template → Collection.
Step 3. Name it (e.g., sale or featured).
Step 4. Customise the layout — rearrange sections, add new ones, remove what you don’t need.
Step 5. Assign the template to your collection. Go to Products → Collections → your collection → scroll down to Theme template → select your new template.
That collection now has a unique layout. All others stay on the default.
How to add filters to a Shopify collection page
Filters in Shopify are powered by Search & Discovery — Shopify’s free app for faceted filtering.
Step 1. Install Search & Discovery from the Shopify App Store (it’s free).
Step 2. In the app, go to Filters and add filter options — by product type, vendor, price, availability, or any tag or metafield.
Step 3. In the Theme Editor, enable the filter display under your collection’s filter and sort settings.
Filters only work if your products are consistently tagged. A product tagged “blue” won’t appear in a colour filter if others use “navy” — consistency in tagging is important.
Collection page SEO tips
Collection pages are SEO goldmines if set up correctly:
- Use keyword-rich titles — “Men’s Leather Wallets” rather than “Accessories”
- Write a real collection description — 100-200 words targeting the category search term
- Customise the URL —
/collections/mens-leather-walletsnot/collections/ac-12 - Internal linking — link to collection pages from blog posts and other collection descriptions
