Key takeaways
- Shopify doesn’t have a dedicated “landing page” button — you create them as standard pages and customise the layout.
- The quickest no-code method is using the Theme Editor to build up a page from sections.
- For a truly custom layout without code, an AI tool like Fudge is the fastest option.
- A good landing page has one offer, one CTA, and removes anything that distracts from converting.
Shopify is built around product pages and collections. Landing pages — focused, single-purpose pages built for a campaign or ad — aren’t a built-in feature. But you can absolutely create them.
This guide covers three ways to do it, from the simplest to the most powerful.
Why you can trust us
Jacques has over 15 years of Shopify development experience and has helped hundreds of brands build landing pages for product launches, paid campaigns, and seasonal promotions. We also built Fudge — an AI storefront editor used by hundreds of Shopify stores, with a 5.0 rating on the Shopify App Store.
Is Shopify good for landing pages?
Yes — with the right approach.
Shopify’s strength is its native integration. A landing page built inside Shopify automatically inherits your store’s checkout, product data, and theme styling. You don’t need a separate landing page tool that connects via API.
The limitation is that Shopify doesn’t give you a blank canvas by default. Every new page uses your theme’s standard page template, which usually just gives you a text area. To get a custom layout, you need to add sections.
The 3 ways to create a landing page in Shopify
1. Theme Editor — sections-based pages (no code)
Shopify’s built-in Theme Editor lets you build pages from pre-made sections — hero banners, image grids, testimonials, countdown timers, and more.
Best for: Simple campaign pages using your theme’s existing section library.
Limitation: You’re constrained to what your theme includes. If the section type you need doesn’t exist, you can’t add it without code.
2. Code editor — custom templates (developer skill required)
You can create a custom page template in the code editor (Online Store → Themes → Actions → Edit code) and design it exactly how you want using Liquid, HTML, and CSS.
Best for: Teams with a developer, or merchants comfortable with Shopify’s templating language.
Limitation: Mistakes break your store. Always duplicate your theme before editing code.
3. Fudge — AI-generated custom pages (no code, most flexible)
Fudge lets you describe the page you want in plain English and generates the Liquid code for you — directly in your theme.
“Create a landing page for our summer sale — hero banner with countdown timer, three product feature blocks, and a single add-to-cart CTA.”
Fudge drafts the page for your review. Nothing goes live until you approve it.
Best for: Custom layouts without writing code or being limited by your theme’s section library.
How to create a Shopify landing page with the Theme Editor
Step 1 — Create the page. Go to Online Store → Pages → Add page. Give it a title and leave the content area blank for now.
Step 2 — Assign a template. If your theme has a page template with full section support (most Online Store 2.0 themes do), Shopify will let you customise it with sections. Save the page first.
Step 3 — Open the Theme Editor. Go to Online Store → Themes → Customize. Navigate to the page you just created using the page selector at the top.
Step 4 — Build with sections. Add sections from the left sidebar — hero images, feature blocks, testimonials, CTAs. Rearrange them by dragging. Remove the header or footer if you want a truly focused page.
Step 5 — Publish. Once you’re happy with the layout, the page is live at yourstore.com/pages/your-page-slug.
How to create a Shopify landing page with Fudge
Open Fudge and describe what you want:
- “Create a landing page for our Black Friday sale with a full-width hero, urgency countdown, top 3 products, and a sticky add-to-cart button.”
- “Build a landing page for our new skincare range — clean, minimal layout with ingredient highlights and before/after photos.”
Fudge generates the page as a draft inside your theme. You review it, request changes, and publish when it’s right.
The advantage over the Theme Editor: you’re not limited to your theme’s section library. Fudge can build any layout you describe, using native Shopify Liquid code.
What makes a good Shopify landing page?
Regardless of which method you use, a high-converting landing page shares a few characteristics:
- One goal. Every element on the page should point toward a single action — buy, sign up, or claim an offer. Multiple CTAs dilute attention.
- Above-the-fold hook. The hero section should immediately answer: what is this, and why should I care?
- Remove navigation distractions. Consider hiding your site header and footer on campaign pages so visitors can’t navigate away before converting.
- Social proof near the CTA. Reviews, star ratings, or trust badges placed close to the buy button reduce hesitation.
- Mobile-first. Most Shopify traffic is mobile. Check your page on a phone before publishing.
What is the difference between a landing page and a website page?
A website page (like your homepage or About page) is designed for general browsing. It’s meant to introduce your brand and help visitors find what they’re looking for.
A landing page is designed for a specific audience arriving from a specific source — an ad, an email, a social post. It has one job: convert that traffic into a sale, signup, or lead.
The practical difference in Shopify: a landing page usually has a tighter layout, less navigation, and a single CTA. It’s often connected to a specific product or promotion rather than your full catalogue.
How do I track performance on my Shopify landing page?
Connect Google Analytics 4 via Google Tag Manager to measure landing page performance. Key metrics to watch: conversion rate, bounce rate, and average session duration. For paid campaigns, add UTM parameters to your ad URLs (e.g. ?utm_source=meta&utm_campaign=summer-sale) so you can isolate landing page traffic in GA4 and see which campaigns are converting.
How do I add a landing page to my Shopify navigation?
You generally don’t — landing pages are meant to receive direct traffic from ads or emails, not be browsed to. Adding them to your main navigation dilutes the focused experience. Instead, link to your landing page directly from your ad, email, or social post. If you do need it accessible from the store, add it as a footer link rather than in the main menu.
