How to Add a Link to Text in Shopify (2026)

Key takeaways

• In the Shopify page editor, select text and click the link icon in the toolbar to add a hyperlink.
• In Theme Editor text blocks, some have a dedicated link field — no text selection needed.
• For full control over link styling and placement, use HTML anchor tags in the code editor or via Fudge.
• You can link to internal pages, products, collections, or external URLs.

Adding a clickable link to text in Shopify depends on where that text lives. The method is different for page content, Theme Editor sections, and code. This guide covers all three.

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How to add a link to text in the Shopify page editor

This applies to text in Online Store → Pages or Online Store → Blog posts.

Step 1. Go to Online Store → Pages (or Blog posts) and open the page you want to edit.

Step 2. In the content area, select the text you want to make into a link. Highlight it with your cursor.

Step 3. Click the link icon in the editor toolbar (it looks like a chain link). A popup appears asking for the URL.

Step 4. Enter the URL. For internal links, use the relative path: /products/my-product, /collections/sale, /pages/about. For external links, use the full URL including https://.

Step 5. Click Apply or Insert, then save the page.

The selected text is now a clickable hyperlink, styled by your theme’s default link styles.

How do I insert a clickable link in text?

If you want the link to open in a new tab, click the link icon in the toolbar, enter the URL, and look for an “Open in new tab” checkbox before confirming. External links typically benefit from opening in a new tab; internal links don’t need it.

How to add a link to text in the Shopify Theme Editor

Text blocks inside Theme Editor sections work differently from page content.

Step 1. Go to Online Store → Themes → Customize.

Step 2. Click the section or block containing your text.

Step 3. In the settings panel on the left, look for a Link or URL field below the text input. Some text blocks include this; others don’t.

Step 4. Enter the link destination and save.

If a text block doesn’t have a link field, you can’t make that specific text a hyperlink through the Theme Editor alone. You’d need to add it via code or Fudge.

Note: Rich text blocks in the Theme Editor (sections with a WYSIWYG editor) do support inline links — select the text within the rich text field and look for the link icon in that mini-toolbar.

How to add a link to text using HTML

For precise control, you can use an HTML anchor tag directly in your Shopify page content or in theme files.

Basic syntax:

<a href="/products/my-product">Shop the collection</a>

Opening in a new tab:

<a href="https://example.com" target="_blank" rel="noopener">Visit site</a>

Where to use this:

• In the Shopify page editor, switch to HTML view (look for < > or “Show HTML” in the toolbar) and insert the tag directly.
• In theme files (sections, snippets, templates), edit via Online Store → Themes → Actions → Edit code.

Always use rel="noopener" when linking to external URLs with target="_blank".

How to link text to a product, collection, or page in Shopify

Shopify URLs follow a consistent pattern:

The “handle” or “slug” is the URL-friendly version of the name - lowercase, hyphens instead of spaces. You can find a product’s handle in Shopify Admin → Products → click the product → look at the URL or the SEO section at the bottom.

How to add a link to text in Shopify using Fudge

If you need links in places the Theme Editor doesn’t support natively - inside a custom section, inside a table, or styled differently from default link styles - describe it to Fudge:

“Add a ‘Learn more’ link to the second paragraph of the product feature section on my homepage, pointing to /pages/how-it-works.”

Fudge makes the code change as a draft for you to review before anything goes live.