Key takeaways
- Shopify’s default contact form gives you Name, Email, Phone, and Message — created by setting a page template to “contact”.
- For custom fields (dropdown, radio buttons, file uploads), use a form app or embed a third-party form.
- Popular options: Hulk Form Builder, Powerful Contact Form Builder, Typeform, JotForm.
- Fudge can build a custom native contact form with any fields you need.
Shopify’s built-in contact form covers the basics. But most growing stores need more than Name, Email, and Message. A wholesale inquiry form needs different fields than a product customization request form or a customer service form. This guide covers all your options.
How to create a custom contact form in Shopify
The built-in contact form
Shopify provides a simple contact form through its page template system.
Step 1 - Go to Online Store → Pages → Add page
Step 2 - Give the page a title (e.g., “Contact Us”)
Step 3 - In the Theme template dropdown (bottom right), select “page.contact” (or similar — the name varies by theme)
Step 4 - Save the page
This creates a page with a form containing: Name, Email, Phone (optional), and Message. Submissions go to the email address set in Settings → General → Sender email.
Limitation: You cannot add custom fields to this form without editing theme code. The fields are hardcoded in your theme’s page.contact.liquid template.
Adding custom fields with a form app
For custom fields without code, Shopify’s App Store has several well-rated form builders:
Hulk Form Builder — free plan available, drag-and-drop form builder, supports most field types, sends submissions by email and can integrate with Klaviyo.
Powerful Contact Form Builder (also by Hulk) — similar feature set with slightly different UX.
Jotform / Typeform — third-party form platforms with their own builder. Embed as an iframe or using their Shopify embeds. Higher quality forms and more conditional logic options, but data lives off-Shopify.
Generic setup for form apps:
- Install the app from the Shopify App Store
- Build your form in the app’s editor (add fields, set required/optional, choose field types)
- Embed the form on your contact page via an app embed or by pasting the embed code into the page content editor
What fields to include in a contact form
The right fields depend on your use case. More fields = more friction = fewer submissions. Only ask what you genuinely need to respond well.
Standard contact form:
- Name (required)
- Email (required)
- Message (required)
- Subject or inquiry type dropdown (optional but helps routing)
Wholesale inquiry form:
- Business name (required)
- Contact name (required)
- Email (required)
- Phone
- Business type / industry dropdown
- Estimated monthly order volume
- Message
Product customization request:
- Name, Email (required)
- Product name (dropdown or text)
- Customization details (textarea)
- File upload for reference images
Customer service form:
- Name, Email (required)
- Order number
- Issue type (dropdown: damaged item, wrong item, shipping issue, other)
- Description
Building a native custom form with Fudge
If you want a contact form that matches your theme’s design perfectly — styled in your fonts, colors, and layout — without an external app adding its own CSS, Fudge is the best option.
Describe exactly what you need to Fudge:
“Build a wholesale inquiry form on my Contact page with fields for: business name, contact name, email, phone, business type (dropdown: retail, online, both), and estimated monthly order volume. Style it to match my theme.”
Fudge generates the HTML, CSS, and Liquid as a native section. No external app, no style conflicts, no additional scripts on your page.
Where do Shopify contact form submissions go?
By default, contact form submissions are sent to the email address configured in Settings → General → Customer email (the “Sender email” field).
Changing the recipient: Shopify’s built-in form always sends to your store’s notification email. If you need submissions to go to a different email address (or multiple addresses), use a form app — they offer configurable recipients.
Storing submissions in Shopify: Shopify doesn’t have a native submissions inbox. To log form data in Shopify, you’ll need an app or a webhook-based integration (forms to Google Sheets via Zapier is a popular option).
SPAM prevention on Shopify contact forms
Shopify’s native contact form has basic honeypot spam protection built in. Third-party form apps usually include their own spam filtering.
For the best protection, add hCaptcha or Google reCAPTCHA to your form. Most form apps include this as an option. If you’re building a custom form with Fudge, specify that you want SPAM protection included.
